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« Lesson 14: Writer’s Miranda Rights (When You Pitch Your Book) | Main | Lesson 12: How to Impress an Agent, Editor, or Reader - The Five Spheres of Greatness »

Lesson 13: Pitchy Behavior

**This Lesson is part of the January series “30 Pitch Lessons – 30 Days.”  Pitch University Pitchfest weeks and Expert-In-Residence weeks kick off the 1st full week in February.**

A big Pitch U welcome to Kelli Collins, the Editor-in-Chief for Ellora’s Cave Publishing.  Ellora's Cave pioneered e-publishing.

You can find her on Twitter and Facebook, and pitch your erotic and non-erotic romances to her in person at RT (April; Los Angeles), RWA (June; New York City) and RomantiCon (September; Akron). Just don’t get between her and her food or bathroom breaks.


There’s tons of info on the Net regarding pitch protocol. I’ll let you find that. You don’t really want me to regurgitate all the stuff you can find with a simple Google search, do you?

Of course, you don’t.

Not when personal pitch stories are so much more interesting.

The following are based on past experiences, both mine and other EC editors. If you want the short-short version of this post, the overarching theme is: Don’t pitch in inappropriate places. If you want to know why, specifically…keep reading. 

Food for Thought

So there I was, innocently standing in a buffet line at a conference, salad dressing ladle in hand, when I hear a polite “excuse me” to my right. I glance over to see a woman smiling broadly, who introduces herself as an author—and proceeds to pitch her book. I’ll admit it took me a full three minutes before I realized she was actually pitching me while I had a plate in one hand, a ladle full of now-dripping salad dressing in the other. The loud throat-clearing behind me helped. That person really wanted their salad.

I’m normally a champ at dissuading conversation. And I tried all the usual lines to clue the author in, up to and including, “I’d love to hear about it later,” and telling her my prescheduled time for pitch sessions. I even continued shuffling down the line, gingerly trying to make dinner selections via my peripheral vision (hey, I was raised to look at someone when they’re talking to me). The author just shuffled along with me, talking all the while.

I finally broke away from the line and stepped to the side, listening for another fifteen minutes, half-full plate hovering between us. By the time she was done, my food was ice cold. I was so annoyed, she could have written the erotic version of War and Peace and I probably would have passed. 

Stall Tactics

There’s really no easy lead-in on this one. So I’ll just say it: Don’t pitch to an editor when she’s in a bathroom stall.

No, I’m not kidding. This happened to one of our editors during an RT conference a few years back. I’ll let her explain:

“It was a male/female team. She was very petite; he was maybe 6’4” with a huge padlock on a choker around his neck, the size you’d see on a shed or storage unit. They’d pitched me, I’d very politely declined, had given them my card. He had been very aggressive during the pitch, using his body language to loom over me at the table. It was a wee bit disconcerting but my Spidey senses were only tingling a little.

“The pitch session finished and I went to lunch. Afterward, I took a brief bathroom break. As I was in the stall, the outer door of the restroom thudded open. Next thing I knew, the woman was crouching under the stall, though I could only see her red hair trailing on the ground. The man’s hands were on the top of the stall door, and it appeared he was trying to chin himself up. They kept saying things like ‘you have to accept this right now’, and ‘you don’t understand how good this book is’.” They kept at it maybe a minute or two while I was trying to figure out an escape route. I just couldn’t wrap my mind around the guts and unprofessionalism.

“Someone else came in the bathroom and was shocked that a man was in there, and the couple fled. For the rest of the conference the couple shot daggers at me and trailed after me like I was the Pied Editor playing their tune.”

Over your shock yet? I think I would have killed them. Plain and simple. If there’s more inappropriate pitch behavior, I’ve never witnessed. If your desperation has reached this height, seek help. Immediately. 

The Electronic Advantage

I had taken a pitch at a conference, liked what the author had to say, and invited her to send the full manuscript directly to me for review. This is already more than most authors get. The author emailed me just a few weeks later, claiming to have lost the book in a computer crash, but would I like to see a slightly older book she’d had on another computer? She’d updated it and included a short synopsis and all the particulars with her query. This second story also sounded great, the query and synopsis were flawless, so I agreed. (This, despite the fact I was stunned she hadn’t somehow backed up her work on the other computer.) The author was thrilled, and sent the full manuscript.

Four days later, she sent another. You know, since I was “so kind to look at her work personally.”

Less than a week later, she sent three more.

The following day, I emailed the author to explain that the original offer was for book X, and because she viewed my willingness to review a replacement book as an open invitation to take advantage of my generosity, I was hereby rescinding my offer to review any of her work.

Sound harsh? Possibly. And given both the first two books sounded good, I might have passed up some potentially good sellers. But look at it from my point of view: I couldn’t review the book I’d really wanted to review. The willingness to read a replacement submission is a pretty big deal already. And I’m super busy. I have more than a dozen submissions and active edits on my desk at any given time, above and beyond the daily busy work that comes with my position. It takes me roughly three to four weeks to read a submission, so the woman had just added about five months of unsolicited work to my plate. Thanks, but no thanks.

Hundreds of authors aren’t even lucky enough to get an invitation to submit. Get one book accepted first, then worry about the rest.

By the way, this has happened to several of our editors. Authors taking advantage of a contact is extremely common. 

Just Plane Crazy

This time I hadn’t even reached the conference before the fun began. I was winging my way from Tampa to St. Louis and happened to end up on a plane chockablock with romance authors. Including the woman sitting next to me. When she found out I was an editor, she immediately began to pitch her latest work. Okay, no surprise. And we’re on a plane, so what else is there to do, really? I politely listened, offered some advice and agreed to let her pitch in a more official capacity at the conference.

The author excused herself and left her seat. I didn’t give it a second thought. Until the woman who reclaimed said seat was someone else entirely. She said her author friend (my former travel companion) said I was an editor and I was nice enough to take her pitch, and I might be willing to hear another.

She had pointed out her friend and I looked up the aisle. There was my old seat mate, waving and smiling back at me encouragingly from farther up the aisle.

From there it was airplane hopscotch as authors continually swapped seats for a chance to sit next to the editor who was taking pitches at 30,000 feet. Worse, I was stuck in a window seat and the authors were swapping places so quickly, I couldn’t even escape to the bathroom for a moment of cramped peace. At one point, the line to sit next to me had to be dispersed by the flight attendant—who gave me a dirty look! The nerve. 

Personal Touch

 I was in a hotel coffee shop when I met an author who had missed her chance to pitch during normal sessions. I had time to spare, so I invited her to join me and pitch while I finished my coffee, because that’s the kind of nice person I am. (What? I am! Who told you otherwise? I want names and social security numbers.)

The woman was excitedly grateful and, after getting a coffee, sat and pitched her book. The first part went well. She told me the title, word count and a short, pitch-worthy blurb. I wasn’t certain of the genre—it could have been a couple different ones—so I asked, “Is it for our Taboo Line?”

“Oh yes,” she said, pausing to rummage in her large purse, “it’s a subject I’m intimately familiar with.” She punctuated this last by cracking her palm with the riding crop she’d taken from her bag. Loudly.

I was equal parts amused and mortified. I remember feeling the blush spreading up my neck to my face. (Note: Making an erotica editor blush? No small feat.) I looked around; the place was pretty busy. It was a hotel coffee shop, after all. And yes, I immediately confirmed the crack of the crop had caught the attention of several patrons. The men looked amused/interested. The women looked amused/shocked. The one woman with a toddler in tow looked disgusted before hauling her precious cargo the hell out of there.

The author didn’t notice any of the attention (or my blush, presumably), and just smoothly transitioned from her pitch to particular details about her personal life.

This is another thing that happens all the time during pitches—over-sharing. I’m gonna go out on a limb and declare it’s probably worse for erotica editors. But yes, non-erotic romance authors over-share too, it’s just that their personal details tend to be less blush-worthy.

Is there a difference between pitching an erotic and non-erotic romance (for instance, something for EC’s Blush Line, versus all the others)? No. Not at all. This is a business meeting, not a gabfest with your girlfriends. I expect authors to stick to the details during pitches, regardless of genre, and when/if I have questions about erotic content, I expect the answers to be equally professional. Leave the props (and crops) at home, pretty please.





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Reader Comments (10)

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Comments need to be...

Free of Snark, Finger Pointing, and Personal Attack

This is a professional environment. Be professional. No one is fooled by the phrase, "I'm just being honest."

Agents and Editors will be viewing your comments. If you can't be kind toward your own fellow-writers, the thought is you'd make a pretty miserable client.

Don't be* that* writer.

January 16, 2011 | Unregistered CommenterDiane

Hi Kelli, thank you for the pointers and the laughs. I'd heard of the legend of the bathroom pitch at my first conference. It's amazing how courtesy and common sense can desert someone in the throes of absolute desperation. My apologies to you and every other editor who has ever been assaulted by frenzied hopefuls and may I never be counted among them. Now, um, about my book...

January 16, 2011 | Unregistered CommenterDenise Golinowski

You're welcome, Denise. It *is* amazing how far some authors will go, but not too surprising. After all, desperation is an ugly thing. :) May you never be THAT desperate.

January 16, 2011 | Unregistered CommenterKelli Collins

Kelli, I'm having so much fun spreading the word about your article. The twitterverse is really enjoying your near-misses with The Absurd. And seriously, all of us professional-acting writers now are comforted, because we look pretty good in comparison. You're the best!

January 16, 2011 | Unregistered CommenterDiane

I, too, feel I must apologize, on behalf of authors everywhere. People! What are you thinking?

January 17, 2011 | Unregistered CommenterLuanne Brown

I wonder if the 30,000-feet pitch is now the new version of the Mile High Club.

Wonderful story. Thanks for sharing.

January 17, 2011 | Unregistered CommenterBob Stewart

Oh Kelly! And other un-named victim editors!

It's too bad you didn't have a taser gun when they cornered (or would that be stalled) you in the bathroom. You could have had two in one shot.

Candi - who is mortified to think people actually get this desperate.

January 17, 2011 | Unregistered CommenterCandi Wall

Wow. I've been reading your stuff for about a year now and this is basically the only sh*t I dont agree with. Give atleast a little credit where credit is due. Kobe got his ass kicked by this so called fluke. So what? Chill out. No one said the Rockets were the best team. nzrzqs nzrzqs - Moncler Jacket Sweden.

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Your article is too interesting, I was deeply attracted to your work, let people indulge in pleasures without stop I enjoy your articles onigji onigji - moncler outlets jackets.

December 20, 2011 | Unregistered Commenteriutqwa iutqwa

I totally agree with the introduction of the blog that practicality and experiences teaches a lot of lessons that cannot be realized just through theories. Obviously, there are ethics of everything including pitching. Not following the ethics might make it difficult for your motives to be achieved from the task. For instance, if you are pitching a story to an editor, it is important to realize the time that you have got. Most importantly, it is important to hold your eagerness and rather listen to what editor wants from you. In this manner, you can achieve your motives. Not following the guidelines might make it difficult for you to complete the task. A colleague who recently earned accredited life experience degree from an online institute, she was exemplary at pitching. During a discussion at a coffee table, she explained that that the credit goes to the institute for the exemplary training as it offered a mix of practicality and theory. To conclude it, pitching and every other thing should follow proper ethics.

March 13, 2017 | Unregistered CommenterLinda

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