**This Lesson is part of the January series “30 Pitch Lessons – 30 Days.” Pitch University Pitchfest weeks and Expert-In-Residence weeks kick off the 1st full week in February.**
A good pitch should include a hook.
So, pay attention, because we're going to show you what a good hook looks like.
Sam Horn, author of of POP: Create the Perfect Pitch, Title and Tagline For Anything, rocks the pitch for her own book, Tongue Fu. Here it is....
Sam's Pitch for Tongue Fu
My name is Sam Horn. (Pause).
I’ve written a book on how to deal with difficult people — without becoming one yourself. (Pause.)
It’s called … Tongue Fu! (Big smile.)
Tongue Fu! is … martial arts for the mouth. (Point to mouth.)
Some of the chapters include:
Fun fu! — how to handle hassles with humor instead of harsh words.
Tongue Sue! — Tongue Fu! for lawyers.
And Run Fu! — for when Tongue Fu! doesn’t work.
I know. Some of you actually ended up at Amazon to buy her book. This pitch isn't about why she wrote it, how she wrote it, how it's structured, who will buy it, or the 100 things she thinks are cool about her book.
It's just a kick-ass hook.
Sam Horn is known as America’s Intrigue Expert. She is an award-winning communication/creativity consultant with a 20 year track record of results with an international clientele including Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard, NASA, Kaiser Permanente, National Governors Association, KPMG, Boeing, Intel and Capital One. More....
Excerpt from the article.