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« Lesson 18: Three Ways to Shoot Yourself in the Foot When Pitching to an Agent or Editor | Main | Lesson 16: I’m Here, Now What? (Inside Pitch U) »

Lesson 17: A Pitch That Sticks

**This Lesson is part of the January series “30 Pitch Lessons – 30 Days.”  Pitch University Pitchfest weeks and Expert-In-Residence weeks kick off the 1st full week in February.**

Byron Stanford

I’m thrilled to welcome Byron Stanford, of Project Presentation – Help for Creating Powerful and Effective Presentations, located in Spain.

Byron is the winner of Slideshare’s Best Presentation of the World contest in the Business category.  And his presentation?  “Tips on How to Pitch.”

Byron is giving his Lesson in video format, and guess what?  It’s his very first video.  But he took it on as a challenge, because what better way to deliver a Lesson at Pitch U, a site devoted to using video pitches to teach pitching, than walking the walk?

So here’s Byron’s A Pitch That Sticks.  It’s just marvelous content, and I hope you share it with your friends.

Bravo, to Byron and all the flight attendants (watch the video, you’ll know what I mean). 

Being “sticky” is something that advertising and marketing insiders talk about.  So ask yourself when brainstorm pitches, “Is it sticky?”

A Word About Perfection (bonus content).

Okay, can you imagine doing your first video and it’s not only being sent to another country, but it will also stay on their site for years to come?

Byron is fearless.  Just one of the things I love about him.  And I found myself smiling when he sent me the video and happened to mention as an aside that he wasn't 100% happy and it wasn’t “perfect.” 

That, to me, is what fearless is all about.  First videos aren’t perfect.  Your video pitches won’t be perfect.  And if we’re a little brave, we do it anyway.  We do our best and show up.  Love it.

I certainly didn’t feel my first video, which can be found on this page, was perfect.  As my brother kindly said, “Oh, that’s a bad picture of you” because of the way it’s frozen before you click play. 

“Yeah,” I thought.  “And that’s only the beginning.”

But I did my best at that moment, and just posted it.


Byron will be back with us on January, 24, 2011.  I can’t wait.

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Reader Comments (13)

Pitch University Comments - Read Before Posting a Comment

Use your real name. Agents, Editors, and Experts will be using their real names. Show up with yours. If your profile isn't your name, please sign your name in your comment.

Comments need to be...

Free of Snark, Finger Pointing, and Personal Attack

This is a professional environment. Be professional. No one is fooled by the phrase, "I'm just being honest."

Agents and Editors will be viewing your comments. If you can't be kind toward your own fellow-writers, the thought is you'd make a pretty miserable client.

Don't be* that* writer.

January 20, 2011 | Registered CommenterDiane

WOW. That was amazingly informative. Thank you for joining us.


January 20, 2011 | Unregistered CommenterChristie Craig

I really like the approach that lines it out for you.
Simple - that's such a hard one for us writers to follow. We want everything woven and tangled and complex.
Unexpected - I loved the explantion on this one and I truly want to incorprate it into my pitch.
Concrete - Fiction writer...can do...maybe
Credible - this gets much harder, so the digging deep and finding what makes me credible will be a task
Emotional - the great human dynamic. Trying to remember the person you are pitching to is a human looking for genuine connections too.
Story - Ahh... I even like the sound of the word. We start with these as toddlers at bedtime and carry the love of them with us. So who doesn't want to hear a good one. Even an editor or agent!

Thank you, Byron!!

January 20, 2011 | Unregistered CommenterPatti Thielen

Wow, Byron.
A powerhouse first video filled to the brim with such useful info. I love your approach: Simple, Unexpected, Concrete, Credible, Emotional, Story
Those elements will = S-U-C-C-E-S. Okay I know it’s missing one “S”, but your method will surely lead to a request. I’m using it next time I craft my pitch.
Thank you, thank you for sharing. Can’t wait to hear about story on Monday the 24th.

January 20, 2011 | Unregistered CommenterJudythe Morgan

¡Buenas tardes, Byron! ¿Cómo es España?

Loved the video! You added so much depth to pitching by being sticky. I am definitely adding some stickiness to my pitch and writing!

January 20, 2011 | Unregistered CommenterLani J.

Byron, excellent job! I too believe that you learn more when you can view yourself post performance. The trick is to be ruthless and honest, so you change for the better. And the stickiness stuck! I love learning something new.

January 20, 2011 | Unregistered CommenterAne Ryan Walker

Hi Byron-
Thanks for sharing your lesson in video form! It was interesting to watch your body language while you were speaking. It's obvious that you're comfortable in front of the camera...hope I will have some of that poise when my turn comes.
I had a question about the "unexpected'. Can your "unexpected" also be part of the simple? For instance, if you pair two stories together to pitch your book and they are an unexpected pairing- does that count? I'd like to say that my story could be Fatal Attraction meets The Andromeda Strain. I don't think you'd necessarily think of coupling these, but it does a good job summing up my story.
Also, just as a side note- I'd love to fly the airline with the rockin' safety show!!
Thanks again.

January 20, 2011 | Unregistered CommenterStacey Purcell

Thank all of you so much for the kind words about the video! It does encourage a lot to make more.

I'm glad you're all finding it useful and I'm looking forward to see some video pitches to see how you apply what you're learning.
Stacey, that's a very good question! No doubt Fatal Attraction meets The Andromeda Strain is unexpected and so is being simple and short. Anything that breaks the "norm" of who you're pitching to is going to make them sit up in their chairs and start actively listening.

So, you don't have to necessarily bust out a dance, but just do things differently and that will set you apart from the rest.

Thanks to all of you again!

January 21, 2011 | Unregistered CommenterByron

Late to the party--I saw your second video first and thought I'd come take a look at this one. It was worth it not only for the great advice but also for the dancing flight attendants. I wonder if they have to audition before they get the job? :-)

One of the things I try to incorporate in my novels, which are fairly dark, is unexpected humor. I like that juxtaposition of the dark and the funny, and it seems to work. Now I know why. Thanks for the insight.


January 24, 2011 | Unregistered CommenterTJ Bennett

Wow, I am a little late to the party but I really got a lot out of this message. Thanks so much Byron!

January 25, 2011 | Unregistered CommenterRachel

Glad you enjoyed it Rachel!

January 25, 2011 | Unregistered CommenterByron

I am extremely appreciated for this blog. It's an enlightening subject. It encourages me especially to tackle a few issues. Its chance is so phenomenal and working style so quickly.

August 13, 2017 | Unregistered Commentercat wallpaper

This competition allows you to determine the best ideas in the implementation of the large-scale projects. Everyone can see them using the presentation materials and the videos.

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