**This Lesson is part of the January series “30 Pitch Lessons – 30 Days.” Pitch University Pitchfest weeks and Expert-In-Residence weeks kick off the 1st full week in February.**
I’m thrilled to welcome Byron Stanford, of Project Presentation – Help for Creating Powerful and Effective Presentations, located in Spain.
Byron is the winner of Slideshare’s Best Presentation of the World contest in the Business category. And his presentation? “Tips on How to Pitch.”
Byron is giving his Lesson in video format, and guess what? It’s his very first video. But he took it on as a challenge, because what better way to deliver a Lesson at Pitch U, a site devoted to using video pitches to teach pitching, than walking the walk?
So here’s Byron’s A Pitch That Sticks. It’s just marvelous content, and I hope you share it with your friends.
Bravo, to Byron and all the flight attendants (watch the video, you’ll know what I mean).
Being “sticky” is something that advertising and marketing insiders talk about. So ask yourself when brainstorm pitches, “Is it sticky?”
A Word About Perfection (bonus content).
Okay, can you imagine doing your first video and it’s not only being sent to another country, but it will also stay on their site for years to come?
Byron is fearless. Just one of the things I love about him. And I found myself smiling when he sent me the video and happened to mention as an aside that he wasn't 100% happy and it wasn’t “perfect.”
That, to me, is what fearless is all about. First videos aren’t perfect. Your video pitches won’t be perfect. And if we’re a little brave, we do it anyway. We do our best and show up. Love it.
I certainly didn’t feel my first video, which can be found on this page, was perfect. As my brother kindly said, “Oh, that’s a bad picture of you” because of the way it’s frozen before you click play.
“Yeah,” I thought. “And that’s only the beginning.”
But I did my best at that moment, and just posted it.
Byron will be back with us on January, 24, 2011. I can’t wait.