**This Lesson is part of the January series “30 Pitch Lessons – 30 Days.” Pitch University Pitchfest weeks and Expert-In-Residence weeks kick off the 1st full week in February.**
Today's lesson is devoted to lightening up, having a sense of humor about pitching, and looking at that train wreck called "what not to do when pitching your book."
Literary agents and editors all have horror stories. You know they do. (Someone should write a book. I'm just saying....) Well, here's a book pitch that was filmed during a TV show called Dragons' Den. And it's horrible on two levels.
Now, Dragons' Den started in Japan, but like American Idol, other countries wanted to play along, including England, Australia, New Zealand, Israel, The Netherlands, Finland, and Canada (others, too). It's the Canadian version we're going to look at today.
Dragons' Den is a show "where aspiring entrepreneurs pitch their business concepts and products to a panel of Canadian business moguls who have the cash and the know-how make it happen." No stress there. And the moguls are not real friendly, if you know what I mean.
So watch what happens when Lisa Gabriele, senior producer of Dragons' Den and author of two lovely books (The Almost Archer Sisters and Tempting Faith DiNapoli) spoofs the show and must pitch not only her business (and request for $250,000) but her next book, too. Yes, two levels of horrible, rather like levels of hell.
Take a look:
When you're done, scroll down.....
Don't you love that her blog is run by her biggest fan? And that she has good margins? And her book idea... yes, it's the life story of the mogul who turned her down (Robert Herjavec).
There are several lessons you could learn from this, but let's go right to the bottom line.
#1 When you pitch your book, at least you're not pitching to moguls. Agents, editors, and readers are a much, much friendlier lot. They even like books.
Now don't you feel better.