Natalie Markey was a great sport in our Title Brainstorming series, where we took the existing title for her class, Writing Moms: How to do it all without losing your mind, and explored several methods of brainstorming titles the ZING.
Here’s what we learned…
10. A lot of your ideas will suck, and you shouldn’t let that stop you. Some of our best ideas came after epic suckiness.
9. It helps to brainstorm and riff with a friend.
8. Good titles work just fine. Great titles are fun to say, capture your imagination, and spark ideas about “what’s inside” your product (book, class, what have you).
7. Great titles have personality. They have attitude. And they certainly don’t feel bland.
6. Sometimes you recognize a good title when you see it. But not always. So write them all down.
5. Your brainstorming will tend to veer off track. Just keep coming back to the purpose of the product, its intended audience, what your audience will “get out of it,” and your unique selling proposition.
4. If you have “rules” about what a title should or shouldn’t be, you don’t have to obey them. Breaking rules (like length) can lead to some nifty titles.
3. Don’t become too attached, too fast. It’s probably just infatuation and not true love.
2. Don’t give up too fast. Some times those little tweaks pay off.
1. Once you have some titles you think are great, talk to people and test them out. What you’re looking for is the title that makes people lean forward and say, “Oh, I’d read that!” or “Oh, that sounds like a great class!”
Then you know… your title isn’t just okay. It freaking rocks!
Original Title for Natalie’s Class: Writing Moms: How to do it all without losing your mind.
Debbie, you’ve won enrollment into Natalie’s Writing Moms class! Just email us for details: PitchUniversity @ gmail.com. The class starts NOW.
To read the entire series on brainstorming great titles, go here:
Natalie C. Markey
Follow me on Twitter @NatalieCMarkey and @TMIexaminer