- How to Pitch Your Book (The top secret journey from author to agent to editor to sales department & reader.)
- A Flawless Book Pitch: How Does Literary Agent Holly Root Sell a High-Concept Novel? Like this.
- How Editors Pitch Books in 3 (easy?) Steps
Author Lara Chapman asked her in-house publicist, Kate Lied, “How did you know how to market Flawless, especially as it pertains to the YA Blog Reviewers? How do you select the blogs to send books to?”
Publicist Kate Lied replies:
I first learned about Flawless in the first meeting we had about the Spring 2011 season waaaay back in early 2010.
We have a meeting where the editorial group and the marketing/publicity group sit down together, and the editors tell us about all of the books on that season’s list. They tell us a little bit about the book and the author and why they’re excited about it.
At this point we also learn about the author’s sales track (if they have one) and if we have signed up a single book or multiple books with them and the editors also tell us about any comparable books out there as these things can all affect how we put together our marketing and publicity plans for a book.
Shortly after that meeting, the marketing/publicity groups all sit down together and brainstorm ideas for how to market each book on the season’s list. There are of course “bigger” books that receive more plans than others, but each book has a marketing/publicity plan of some kind.
As for how I knew how to market the book, I suppose the answer would be mostly experience and also the advice and input of those around me who are even more experienced. That being said, this is not a science!
What works for one book might not necessarily work for another book for reasons nobody can explain or understand. It can be very frustrating!
(A) These plans are edited/tweaked several times over the next few weeks/months as they are reviewed, (B) a more finished manuscript is available to be read, and )C) after the plans are shown to the editors for their thoughts and feedback, we then have a meeting where we present these plans to our Sales force. Sometimes the plans are edited even further based on their feedback before they are finalized.
That being said, these plans are not set in stone and can change even post-publication based on an amazing National media pick-up that we want to capitalize on or that exposes the book to a wider audience and creates interest from previously uninterested parties.
Not only that, but sometimes a writer or an editor from a publication will contact me and say “hey, I’m putting together a story about a certain subject – do you have any books that would fit?”
Blogs have become an increasingly large part of our marketing over the past few years. I knew from the beginning that I wanted to do a blog tour for Flawless, especially because it was a debut. I have a very large list of bloggers who have contacted me. That list is broken down into several sub-lists – like bloggers I work with regularly who I know are good, bloggers I haven’t really worked with before so I’m sort of waiting to see what they’re all about, etc., etc.
Since Flawless was a debut, I decided to send out my blog tour pitch along with a pitch for another book by an established author who I knew people were excited about.
To further entice the bloggers, I offered interviews with Lara (which she generously agreed to!) and also the opportunity to host ARC giveaways (which are always a big draw).
Whenever I pitch a book, but especially for debuts, I always try to liken the book to something that is already out there and that a lot of people know, while also pointing out the ways in which this book is unique. I sent the pitch out to a big group of bloggers. For a debut especially, I feel as though it is important to get the book out into the “blogosphere” in a big way to pique interest from others.
When the people who have seen reviews of the book email me that they want a copy, I’m walking the fine line between stretching out the interest with a steady stream of reviews and wanting people to go out and buy it… because really, that is the ultimate goal of what I do!
Blog Tour – A Small Sampling of Reviews
Blogs by Teens
- Lauren’s Crammed Bookshelf
- Reading Rocks 4 Me
- Belle Books
- Loves Reading X
- Katie’s Book Blog
Blogs by YA Librarians and Educators and Adult Readers of YA
- Tempting Persephone
- Galley Smith
- Heaven Hell & Purgatory
- Manga Maniac Cafe
- Chica Reader
- Dreaming In Books
- The Slowest Bookworm
- I Just Want to Sit Here and Read
- I Read Banned Books
Blogs by Writers for Readers
Major Review Sites
- Weeklong Pitch University feature on “Pitching Flawless!”
From Diane, Founder of Pitch U:
I hope you’ve enjoyed this unique behind-the-scenes look at Industry pitching! Please pick up a copy of Flawless right now, read it, and go back to see how the book and the pitches work together.
Then take a look at the reviews. If the book was pitched well, it will have found readers who love it! After all, that’s the goal of all pitching: to appeal to YOUR market, those who will love your book.